Chartbeat is a technology company that provides data and analytics to global publishers. The company was started in 2009 and is headquartered in New York City, US. The software as a service (SaaS) company integrates code into the websites of publishers, media companies and news organizations to track users in order to monetize audience engagement and loyalty metrics so they can make decisions about the content to publish and promote on their Web sites. In August 2010, the company was spun off from Betaworks as a separate entity. Chartbeat has been both praised and criticized as an alternative to Google Analytics for real-time data.