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Flipboard is a news aggregator and social network aggregation company based in Palo Alto, California, with offices in New York, Vancouver and Bejiing. Its software, also known as Flipboard, was first released in July 2010. It aggregates content from social media, news feeds, photo sharing sites and other websites, presents it in magazine format, and allows users to “flip” through the articles, images and videos being shared. Readers can also save stories into Flipboard magazines. As of March 2016 the company claims there have been 28 million magazines created by users on Flipboard. The service can be accessed via web browser, or by a Flipboard application for Microsoft Windows and macOS, and via mobile apps for iOS and Android. The client software is available at no charge and is localized in 21 languages.